Manage Social Media marketing campaigns and day-to-day activities will including:
◾Curate relevant content to reach the company’s ideal customers.
◾Create, curate, and manage all published content (images, video and written).
◾Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
◾Conduct online advocacy and open stream for cross-promotions.
◾Develop and expand community and/or blogger outreach efforts.
◾Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog).
◾Design, create and manage promotions and Social ad campaigns.
◾Compile report for management showing results (ROI).
◾Become an advocate for the Company in Social Media spaces, engaging in dialogues and answering questions where appropriate.
◾Demonstrate ability to map out marketing strategy and then drive that strategy proven by testing and metrics.
◾Develop a strategy and implement a proactive process for capturing customer online reviews. Monitor online ratings and respond accordingly.
◾Monitor trends in Social Media tools, applications, channels, design and strategy.
◾Identify threats and opportunities in user generated content surrounding the business. Report notable threats to appropriate management.
◾Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns.
◾Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
Social-Media-Marketing Qualifications and Experience
◾Possesses knowledge and experience in the tenets of traditional marketing. Marketing degree is welcomed but not required with relevant work experience.
◾Demonstrates creativity and documented immersion in Social Media. (Give links to profiles as examples).
◾Proficient in content marketing theory and application. Experience sourcing and managing content development and publishing.
◾Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
◾Displays in-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, Twitter, Yelp, Google+Local, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios.
◾Maintains excellent writing and language skills.
◾Enjoys a working knowledge of the blogging ecosystem relevant to the Company’s field.
◾Displays ability to effectively communicate information and ideas in written and video format.
◾Exceeds at building and maintaining sales relationships, online and off.
◾Is a Team player with the confidence to take the lead and guide other employees when necessary. (ie: content development, creation and editing of content, and online reputation management).
◾Makes evident good technical understanding and can pick up new tools quickly.
◾Maintains a working knowledge of principles of SEO including keyword research. Highly knowledgeable in the principles of “Search and Social”.
◾Possesses functional knowledge and/or personal experience with WordPress.
◾Demonstrates winning Social Customer Service techniques. Possesses great ability to identify potential negative or crisis situation an
Budget: $80
Posted On: August 30, 2014 11:35 UTC
ID: 204467430
Category: Sales & Marketing > SMM - Social Media Marketing
Skills: Array, Array, Array, Array, Array, Array, Array, Array, Array, Array
Country: United States
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