I'm launching a content strategy, production and distribution company in a couple of months. I have partnered with a great small studio who can supply first rate design, affordably and fast, in areas such as explainer videos, presentations and info graphics. In addition to those products, I would like to offer original content of all kinds from ebooks to whitepapers - and also offer social distribution and outreach support programs.to get that content spread and shared effectively.
Though this job listing is somewhat premature, My goal to find a couple of outstanding people, who would be prepared to work with me, initially on an ad hoc paid project by project basis as we get going, but with the intention, should the dynamics be mutually positive, of building a creating a cohesive team that would be deployed on multiple projects.
So what do I need:
Well 4 big areas come to mind, but they may in fact collapse into 2 roles - possibly 3.
BIZ DEV.
1. Inbound marketing/list building expertise. I have no list and need to build one legitimately using classic inbound strategies including regular free magnetic content and proactive newsletter, email and outreach strategies, including extensive social outreach. We need to select client (icontact, a weber or mail chimp) integrate with new wordpress (Genesis) website under development as we speak; establish lead generation mechanisms and landing page formats (always testing) and of course email capture and management. Though we aren't fully automating yet - experience with hubspot, infusionsoft etc would be helpful, as the principles we apply will be similar. Other legitimate biz dev/list building techniques will be welcome.
CLIENT FACING:
2. As and when we win clients, there is a project management aspect that will be built into the project cost, so every project will include funding for basic PM and client/studio liaison. This will include fine-tuning operational processes, and setting up basic admin/operating infrastructures. A design background or interest would be of help here as walking a client through the creative development process will be key. US base is essential here as face to face meetings may have to take place.
3. When a client buys a digital asset, we want to offer content repurposing, social sharing and outreach programs. I'd like to develop 2-3 fixed price options that we offer as part of our product menu, but I feel this may be a popular option, so first rate social skills, link building knowledge and even some PR experience would all be very helpful.
So as you can see, lots to do, and it doesn't all fit into a nice neat job spec. Please feel free, if interested to indicate which areas may appeal to you, being very genuine about your passion and strengths!
Thank you for bearing with me on such a long description.
Posted On: August 07, 2014 09:02 UTC
ID: 204369751
Category: Sales & Marketing > Sales & Lead Generation
Skills: Array, Array, Array, Array, Array, Array, Array
Country: United States
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